I had to go to a business communicator’s luncheon today. You know, the typical marginally edible hotel food, with plenty of palm-pressing, networking and guest speakers, all on the company dollar with the pretense that hanging out and sharing ideas with your peers will enhance your skill set, but mostly it’s a good excuse to get out of the office.

I didn’t know what the topic was going to be until after I got there. I was surprised to find myself sitting in a room of corporate-types discussing how to best harness the communication potential in and strategically leverage this ‘new’ blogging phenomena. They discussed blogger-type profiles (apparently we are “a very social group, with our fingers on the pulse of all things cutting-edge in the technology/internet world, and we gladly fulfill the growing voyeuristic needs of the average American citizen”).

And in the same breath that they recognized the rogue, individualistic nature of this ‘beast’, they also wanted to tame and even control it, thereby missing one of the finer points of blogging (IMHO).

I kinda felt like a spy in their midst as I sat there quietly listening to them discuss a sub-culture of which I am a part.

Perhaps someday we’ll start to develop ‘blog-dar’ (like gay-dar) so we will be able to find one another in a crowd?